Hasselblad unveiled the 907X camera body in 2019 alongside the CFV II 50C digital back. Hasselblad has today unveiled the CFV 100C digital back. The 907X and CFV 100C combine to offer what Hasselblad calls "the most versatile medium format camera" in the industry.
Videographer and PetaPixel reader Andreas Hofmarcher sent a voice message to the PetaPixel Podcast and Andreas' story is so incredible that it warranted a dedicated article.
The Phase One XC is an unusual camera, and not just because of its $62,490 asking price. It's designed with a specific purpose in mind and it sports a fixed lens in front of a massive 150-megapixel medium format sensor.
Fujifilm has come to dominate the medium format market and for good reason. Combining the ergonomic controls and autofocusing capabilities of its APS-C cameras with the colossal image quality from the 100-megapixel sensor has paid dividends for the company. Although Fujifilm also uses a 50-megapixel sensor, it's the latest sensors in the GFX 100 line of cameras that steal the show.
Last month, Fujifilm held one of its X Summit events, using the occasion to launch the Fujifilm GFX100 II. The new flagship medium-format camera has attracted significant attention, and with good reason. However, the camera is enigmatic regarding high-speed shooting performance and dynamic range.
Lomography is urging the analog community to not let 120 film "go extinct," going so far as to significantly cut the price of its 120 film to make it more appealing to a wider range of photographers.
Fotodiox's RhinoCam Vertex stitching adapters have been available for some time but the company finally has a version for L-mount cameras.
At today's X Summit in Stockholm, Sweden, Fujifilm has announced the GFX100 II. It is its new flagship medium-format mirrorless camera with better AF, faster shooting, and 8K video.
Hasselblad has announced the XCD 4/28P lens, a 28mm f/4 medium format lens that has an equivalent 35mm focal length of 22mm and is designed for use on the company's X System cameras.
Phase One has announced the XC Camera, a new travel-friendly all-in-one medium-format system that is the company's most compact digitally integrated camera ever.
The Mercury Stereo 12 is a medium format stereoscopic camera designed to give professional photographers the ability to shoot high-quality 3D photos.
Hasselblad has released firmware update 2.0.0 for the X2D medium format mirrorless camera that adds a ton of new features and usability enhancements that significantly upgrade its capabilities.
Hasselblad has discontinued support for its H-system cameras, medium format DSLRs that were, for many years, the standard among high-end studio photographers.
I had the Mamiya RB67 and Pentax 67 on my medium-format wanted list for many years now, but I simply could not justify the price tag or bear the unfortunate realization that either camera would sit lonely and unused on a shelf. That all changed in December 2022 when I decided to grab a non-working RB67 as a Christmas Present for my eldest brother.
Zhong Yi (ZY) Optics is making its Mitakon Speedmaster 65mm f/1.4 lens originally designed for the Fujifilm GFX available for Hasselblad X, which will make it the fastest lens option for the medium format system.
Hasselblad has shuttered its East Coast-based operations including its entire New Jersey service center. Its headquarters and all of its service work has been moved to the company's Burbank, California, center that it now shares with DJI.
Venus Optics has announced the Laowa 19mm f/2.8 Zero-D GFX, a manual-focus prime lens for Fujifilm's medium format camera system that promises a 110-degree field of view with close to no distortion.
Photographer Edward Thompson, known for his documentary photo essays on various social topics, has created a body of work about the Texas Hill Country. Shot entirely on medium format film, he captured the curious and, at times, strange lives of local Texans at the time of George Bush’s political reign.
Fujifilm has announced a new lens for the GFX medium format camera system, the Fujinon GF20-35mm f/4 R WR lens, which is billed as a compact and lightweight ultra-wide lens option.
It has been a long time since Hasselblad brought a new X System medium format mirrorless camera, but those waiting for a successor to the X1D II 50C will find a lot to like about the X2D 100C.
Hasselblad's new flagship medium format mirrorless camera is the X2D 100C which features a 100-megapixel backside illuminated sensor, phase detection hybrid autofocus, in-body image stabilization, and 15-stops of dynamic range with 16-bit color.
Hasselblad has published a teaser for a live event scheduled for September 7, presumably for a new mirrorless camera in the styling of the X series.
Most portrait photographers are familiar with the Brenizer Method for creating massive "bokehramas," but photographer Steven Schultz takes things a step further by using an entire roll of 120 film to create a single portrait.
National Geographic's August Issue Stonehenge Revealed features a spectacular photo of the iconic 5,000-year-old structures captured using aerial lighting thanks to drone accessibility granted only to the magazine.
Phase One has announced a new specialized lens for the XT IQ4 camera system: the XT-Rodenstock HR Digaron-W 40mm f/4 Tilt. The optic is designed to support landscape photographers and will retail for $11,990.
Phase One has teased an update to its XT camera system, a field camera-inspired medium format body that melds the feeling of classic film photography with modern hardware and software.
The Technical Image Press Association (TIPA) has announced the winners of its annual awards and in a surprising show of parity, every major manufacturer was honored in at least one camera category.
Wet plate photographer Markus Hofstätter took it upon himself to bring a giant 73-kilogram (160-pounds) ultra-large format flatbed scanner back to life, a process that took three full months.
Kodak Moments has launched Kodak Gold 200 film in a new 120 format 5-roll pro-pack for medium format cameras, expanding the company's color film portfolio for those who want to make the jump from 35mm to medium format film photography.
The past decade has seen an explosion of film users. Whether this is driven by a sense of nostalgia, or a desire to experience the past (for those too young to have shot film earlier in their life), for the simplicity, or perhaps because some celebrities have taken to shooting film, it doesn’t really matter. The reality is likely a combination of many factors.