Hasselblad unveiled the 907X camera body in 2019 alongside the CFV II 50C digital back. Hasselblad has today unveiled the CFV 100C digital back. The 907X and CFV 100C combine to offer what Hasselblad calls "the most versatile medium format camera" in the industry.
In celebration of its 80th anniversary, Hasselblad has announced the 907X Anniversary Edition Kit. It is comprised of a CFV II 50C digital back, 907X camera body, control grip, optical viewfinder, and XCD 30mm f/3.5 lens.
I shot the photo above during a visit to Zermatt in October 2020. It was my fifth time there, and the second time the weather had been clear enough to allow me to see the famous mountain. The first time I saw this scene, in May 2019, I knew immediately it was a photo. I mean, I knew immediately it was an interesting photo.
Hasselblad has released the second video in its "Hasselblad Home" series where the company is giving a behind-the-scenes look at what it calls "the core of Hasselblad." In it, the company details the design decisions behind the ergonomics, materials, and user interface of its mirrorless cameras.
Despite lots of gorgeous resolution and a beautiful solid metal design, the $6,400 Hasselblad 907X 50c is not without its problems. It lacks a traditional viewfinder and has noticeably slow autofocus.
Hasselblad has started a new series on YouTube that aims to give viewers an inside, behind-the-scenes look at the company's headquarters in Sweden. Its first episode centers around the design philosophy of its X-system of mirrorless cameras, and the thought process behind it.
Hasselblad has announced the XH Converter 0.8 which adapts H system lenses to the newer mirrorless X system while also reducing the focal length by 0.8x and improves the maximum aperture of the adapted lens by two-thirds of a stop.
Hasselblad has just released a significant firmware update for its X1D II 50C and the 907X 50C cameras that adds some important features, including: a distance scale for manual focusing and multiple improvements to the built-in Interval Timer.
I have been so excited about this Hasselblad 907X camera. In this hands on review of the Hasselblad 907x and CFV II 50C we show you an image quality test, discuss the ergonomics and try it out on our Hasselblad 500cm with some vintage lenses. Check it out to see what we got!
More than a year after announcing the thing in June of 2019, Hasselblad is finally ready to start selling and shipping the 907X 50C: a (relatively) compact medium format system that combines the CFV II 50C V System digital back with the smallest medium format body Hasselblad has ever made.
Hasselblad has just released what it's calling "the largest firmware update to any Hasselblad camera at one time," updating the mirrorless medium format X1D II 50C and the 907X Special Edition with several highly-requested features like video recording, focus bracketing, and better white balance tools.
In honor of the 50th anniversary of the moon landing—which took place on July 20th, 1969—Hasselblad has announced that it will make a Special Edition matte black version of its 907x camera body and CFV II 50c digital back with a commemorative “On the Moon Since 1969” plate on the side.