After more than a year's wait, the Hasselblad XCD 90mm f/2.5 V lens that was announced alongside the X2D 100C camera is finally available and the first reviews have begun rolling out.
The camera that captured the album cover for Michael Jackson's Thriller -- what is arguably one of the most iconic album covers of the last century -- along with a host of test images from the shoot are coming to auction this month.
Oppo and Hasselblad, partners since 2022, will co-develop what they call the "next-generation of HyperTone camera systems" that, when complete, will "usher in a new era in computational photography."
It’s not often that you get your hands on a Hasselblad, so when we received the $5,750 Hasselblad X1D II 50C in the office, to say we were excited would be an understatement. According to Hasselblad, the medium format camera is described as compact, powerful, and enhanced, and we can attest to it.
Merriam-Webster defines “retro” as “fashionably nostalgic or old-fashioned.” With the rise in popularity of shooting on film over the past few years and the extraordinary success of instant cameras among the general populace, I think it is fair to say that retro cameras are likewise lusted after by many.
Hasselblad has announced the XCD 4/28P lens, a 28mm f/4 medium format lens that has an equivalent 35mm focal length of 22mm and is designed for use on the company's X System cameras.
Fine art portrait photographer David Teran traveled the world with his 1969 Hasselblad 500C/M camera to capture beautiful black and white portraits of some of the most talented and powerful ballerinas. Teran has launched a Kickstarter campaign to celebrate the multi-year project to release a special book, Hasselblad Ballet.
Hong Kong-based Nons is best known for its cameras that use Instax film, including the SL660 and SL645 models that include a Canon EF mount. The upcoming Nons Instant Back allows photographers to use Instax film on existing Hasselblad medium format film cameras.
Hasselblad has released firmware update 2.0.0 for the X2D medium format mirrorless camera that adds a ton of new features and usability enhancements that significantly upgrade its capabilities.
Hasselblad has discontinued support for its H-system cameras, medium format DSLRs that were, for many years, the standard among high-end studio photographers.
The biannual Leitz Photographica Auction will take place on June 10 in Wetzlar, Germany. In anticipation of the auction, Leica hosted PetaPixel as part of a special one-on-one preview in New Jersey, the home of Leica's North American operations.
Inspired by the quietness displayed in Japanese ikebana arrangements, photographer Robert Peek's images display a calm, mystic, and lively radiance that captivates viewers' attention and curiosities.
The OnePlus 11 isn’t a debut by any means. OnePlus has been selling phones in various markets for years, but this one marks a shift in approach to being fashionable and credible -- not to mention cheaper -- while also dealing with its branding challenges in a place where Apple, Samsung, and Google reign.
Hasselblad has shuttered its East Coast-based operations including its entire New Jersey service center. Its headquarters and all of its service work has been moved to the company's Burbank, California, center that it now shares with DJI.
The OnePlus 11 is now official, bringing the brand’s newest flagship phone to market, plus a debut tablet in the OnePlus Pad that also goes the flagship route.
The OnePlus 11 5G has been announced for release in China and features a large, "black hole" styled camera bump that features Hasselblad's mobile imaging system that can imitate the bokeh effects of the company's 30mm and 65mm XCD lenses.
Hasselblad has announced a set of new lens filters that it says meet the same stringent optical standards and high-quality marks as its lenses. It also launched a brightly colored strap that it bills as "eco-friendly."
It has been a long time since Hasselblad brought a new X System medium format mirrorless camera, but those waiting for a successor to the X1D II 50C will find a lot to like about the X2D 100C.
Hasselblad's new flagship medium format mirrorless camera is the X2D 100C which features a 100-megapixel backside illuminated sensor, phase detection hybrid autofocus, in-body image stabilization, and 15-stops of dynamic range with 16-bit color.
Hasselblad has published a teaser for a live event scheduled for September 7, presumably for a new mirrorless camera in the styling of the X series.
In addition to being the chief storyteller for Mojang Studios, makers of the popular video game Minecraft, Lydia Winters has also become known for her product photography where she specializes in watches and inspires others looking to break into underrepresented spaces.
The OnePlus 10 Pro has finally launched outside China, and the camera array is the centerpiece to illustrate how much it wants to be among the best you can get your hands on.
OnePlus has officially launched its flagship OnePlus 10 Pro 5G in the United States and Canada. The smartphone uses the second-generation Hasselblad Camera for mobile and promises the fastest performance in any OnePlus phone to date.
After several smaller announcements, teases, and leaks, Oppo today has officially announced the much anticipated Find X5 Pro that was co-developed with Hasselblad for $1,450.
Oppo has announced a three-year partnership with camera maker Hasselblad to co-develop camera technologies for Oppo's Find X series smartphones. The announcement follows a similar arrangement between OnePlus and Hasselblad last year.
For the last 50 years, we’ve all had to live with the Hasselblad Super Wide C's flaws, its shortcomings, its chunky "industrial chic" looks and function. Like most everyone else, I’ve had the same thoughts and visceral reaction when it came to this particular camera.
The past decade has seen an explosion of film users. Whether this is driven by a sense of nostalgia, or a desire to experience the past (for those too young to have shot film earlier in their life), for the simplicity, or perhaps because some celebrities have taken to shooting film, it doesn’t really matter. The reality is likely a combination of many factors.
OnePlus has finally published details on what to expect from its partnership with Hasselblad in the upcoming OnePlus 10 Pro smartphone: 10-bit color, a new RAW+ mode, new movie mode, and a new 150-degree ultra-wide camera.
OnePlus has revealed a scant few new details about its upcoming flagship smartphone and despite what the design reveal may have indicated, it looks like the OnePlus 10 Pro will feature what looks to be the same triple camera array as its predecessor.
OnePlus has announced its new flagship smartphone, the OnePlus 10 Pro 5G. And while details are scarce, the company has at least provided a first look at what to expect from a design perspective.