Instax already constitutes a majority of Fujifilm's imaging business revenue but the company plans to push emphasis on its instant film it even more. It wants to see sales increase to $1.04 billion, or 15% year-over-year growth, by fiscal year's end.
Jollylook, a small team of photography enthusiasts, launched a short crowdfunding campaign for the Jollylook Eye, a vintage-styled fold-out instant printer that turns digital photos into instant prints.
Fujifilm is investing 4.5 billion yen (about $30 million) into its Ashigara Site at the Kanagawa Factory in Japan in order to boost its Instax film production capacity by 20%.
Hong Kong-based Nons is best known for its cameras that use Instax film, including the SL660 and SL645 models that include a Canon EF mount. The upcoming Nons Instant Back allows photographers to use Instax film on existing Hasselblad medium format film cameras.
Instax is no doubt a popular product line for Fujifilm, but the company has recently revealed that it is even more valuable than some might realize: it is one of the most important for its entire imaging division and accounts for a majority of sales.
Back in 2018, Fujifilm launched a special edition of the Fujifilm Instax SQ6 which saw them team up with superstar singer Taylor Swift.
Fujifilm recently announced a new version of its Instax Share app for Android smartphones that removes essential features, including the ability for users to shoot with camera, utilize real-time templates, save photos, and access "my templates."
Fujifilm has announced the Instax Mini 12 instant camera. The new analog camera is the successor to 2020's Instax Mini 11 and includes an updated design, automatic flash control, parallax correction, and a multi-function twist lens.
Released in 1971, the Polaroid Big Shot was a funky, green plastic camera that was built for one thing: portraits. The plastic behemoth is simply designed, using a fixed focus 200mm, single-element plastic meniscus lens.
The Fujifilm Instax mini EVO is a combination digital camera, traditional Instax printer, and photo printer for smartphone photos, all in one.
Hong Kong-based camera manufacturer Nons has announced the SL645 camera, a new analog SLR camera that accepts Canon EF lenses and shoots Instax Mini film.
Fujifilm has a new smartphone photo printer that gives the look of instant film without the extra camera.
Fujifilm has announced the Instax Mini Link 2 Smartphone Printer and free Mini Link 2 downloadable app that turns your smartphone images into Instax Mini Prints.
It's a strange twist of fate that the company that rivaled Kodak in film manufacturing but currently makes very little of its money from the camera business should now be the largest camera manufacturer in the world.
Last month, Fujifilm Japan told dealers that it would be increasing the price of film by as much as 60%. Today, Fujifilm North America specified that while it is still increasing prices, it would be to a lesser degree.
Fujifilm has notified dealers in Japan to expect price increases across a range of its photography products. Specifically, the company's photo film will go up in price by as much as 60% starting in April.
Hong Kong-based camera manufacturer NONS has announced the SL660, an interchangeable lens camera that accepts Canon EF lenses and shoots to Fujifilm Instax square instant film.
While visiting a friend recently, I noted that his teenage daughter’s walls were lined with Polaroids of her and her friends. I expressed some surprise and inquired about what got her interested in instant photography. She tilted her head and smirked at the question, and I soon understood why. The term “instant photography” struck her as curiously redundant.
What makes instant film fun to use decades after its peak in popularity? I’d wager it’s the same things that made it fun back in the day: not overthinking things and staying in the moment while also creating unique-looking prints that convey those fleeting moments so perfectly. The Fujifilm Instax Mini Evo takes a different approach.
Fujifilm has announced the Instax Mini Evo Hybrid instant camera that combines instant camera functionality with digital image technology. It features 10 lens modes and 10 filter options to offer 100 different photo combinations.
Not many people own a 4x5 camera let along actually use them, which makes Lomography's new LomoGraflok 4x5 Instant Back particularly interesting. It allows those with 4x5 Graflok-equipped large format cameras to shoot with Fujifilm Instax Wide film It's niche, but should appeal to a very small, but passionate, group of photographers.
Fujifilm and Nintendo have teamed up to create a new smartphone photo printer that lets Nintendo Switch gamers print out their in-game photos as Instax instant photos. It's called the Instax Mini Link for Nintendo Switch Smartphone Printer.
Fujifilm has announced the launch of the Instax Mini 40 Instant Camera as well as a new instant film variety called Contact Sheet, which the company says mimics the look of a classic film contact sheet.
Fujifilm has just revealed a new addition to its lineup of square format instant film cameras: the Instax Square SQ1. Essentially a square version of the popular Instax Mini, the Square SQ1 gives users 1.5x the print size as well as some handy new automatic features.
Lomography sells a neat accessory for its Lomo'Instant camera called the Splitzer that lets you split your shots with multiple exposures. If you use the popular Fujifilm Instax Mini 90, there's now a "Splitzer" for you.
Italian photographer Ursula Ferrara's Lomography Lomo'Instant Wide camera is a bit different than others you'll find. Instead of shooting Instax Wide instant photos, it's used for capturing tiny wet plate collodion photos.
Fuji's Instax film is typically thought of as a "snapshot" product, not something you'd use in a studio, but Brooklyn-based photographer Anthony Tripoli hasn't let that stop him. He's figured out a way to shoot studio portraits on Instax film, strobes and all.
Analog photography company escura wants to "take instant photography to a new level," so they've taken to Kickstarter to fund something called the Hasselblad Portrait: "the first fully compatible instant film back for your Hasselblad V-System camera."
Fujifilm has just announced the Instax Mini 11 instant camera: a follow-up to the popular Instax Mini 9 that adds some much-requested features like auto exposure, an updated design, and even a Macro Mode.
A Hong Kong-based company called "NONS" has created a M42-mount ILC that can be used to shoot Fujifilm Instax Mini film. They're calling it the world's first M42 mount SLR instant camera, and it allows shooters to pair easy-to-find Fuji Instax film with much-beloved (and often very cheap) classic M42 lenses.