Instax already constitutes a majority of Fujifilm's imaging business revenue but the company plans to push emphasis on its instant film it even more. It wants to see sales increase to $1.04 billion, or 15% year-over-year growth, by fiscal year's end.
Fujifilm has announced the Instax Pal, a palm-sized digital camera that has a design that's decidedly action camera-esque, but it only shoots photos that are either meant to be sent to a smartphone or microSD card and are intended to be printed on an Instax Link series printer.
Instax is no doubt a popular product line for Fujifilm, but the company has recently revealed that it is even more valuable than some might realize: it is one of the most important for its entire imaging division and accounts for a majority of sales.
Broadening its range of instant cameras, Fujifilm announced the Instax Square SQ40 camera. Taking style notes from the Mini 40, the SQ40 shoots to larger square instant film.
Fujifilm has announced the Instax Mini 12 instant camera. The new analog camera is the successor to 2020's Instax Mini 11 and includes an updated design, automatic flash control, parallax correction, and a multi-function twist lens.
The Fujifilm Instax mini EVO is a combination digital camera, traditional Instax printer, and photo printer for smartphone photos, all in one.
Fujifilm has a new smartphone photo printer that gives the look of instant film without the extra camera.
It's a strange twist of fate that the company that rivaled Kodak in film manufacturing but currently makes very little of its money from the camera business should now be the largest camera manufacturer in the world.
Hong Kong-based camera manufacturer NONS has announced the SL660, an interchangeable lens camera that accepts Canon EF lenses and shoots to Fujifilm Instax square instant film.
While visiting a friend recently, I noted that his teenage daughter’s walls were lined with Polaroids of her and her friends. I expressed some surprise and inquired about what got her interested in instant photography. She tilted her head and smirked at the question, and I soon understood why. The term “instant photography” struck her as curiously redundant.
New data released by major Japanese analysis firm BCN+R shows that Fujifilm saw massive growth in market share in December 2021 thanks to the wild success of the Instax Mini Evo. It was so popular, Fujifilm surpassed Sony in overall market share.
What makes instant film fun to use decades after its peak in popularity? I’d wager it’s the same things that made it fun back in the day: not overthinking things and staying in the moment while also creating unique-looking prints that convey those fleeting moments so perfectly. The Fujifilm Instax Mini Evo takes a different approach.
Fujifilm has announced the Instax Mini Evo Hybrid instant camera that combines instant camera functionality with digital image technology. It features 10 lens modes and 10 filter options to offer 100 different photo combinations.
Not many people own a 4x5 camera let along actually use them, which makes Lomography's new LomoGraflok 4x5 Instant Back particularly interesting. It allows those with 4x5 Graflok-equipped large format cameras to shoot with Fujifilm Instax Wide film It's niche, but should appeal to a very small, but passionate, group of photographers.
Fujifilm has announced the Instax Link Wide Smartphone Printer. The Link Wide prints images in a larger format, specifically on Instax Wide instant film, a first for the company's smartphone printer lineup.
Fujifilm has announced the launch of the Instax Mini 40 Instant Camera as well as a new instant film variety called Contact Sheet, which the company says mimics the look of a classic film contact sheet.
Fujifilm has just revealed a new addition to its lineup of square format instant film cameras: the Instax Square SQ1. Essentially a square version of the popular Instax Mini, the Square SQ1 gives users 1.5x the print size as well as some handy new automatic features.
The folks over at Lomography have just unveiled the LomoGraflok 4x5 Instant Back: the world’s first Instant Back for 4×5 cameras that's designed to use Fujifilm Instax Wide film. As Lomo puts it, "large format photography just got a whole lot easier, less expensive, and more accessible!"
Analog photography company escura wants to "take instant photography to a new level," so they've taken to Kickstarter to fund something called the Hasselblad Portrait: "the first fully compatible instant film back for your Hasselblad V-System camera."
Fujifilm has just announced the Instax Mini 11 instant camera: a follow-up to the popular Instax Mini 9 that adds some much-requested features like auto exposure, an updated design, and even a Macro Mode.
A Hong Kong-based company called "NONS" has created a M42-mount ILC that can be used to shoot Fujifilm Instax Mini film. They're calling it the world's first M42 mount SLR instant camera, and it allows shooters to pair easy-to-find Fuji Instax film with much-beloved (and often very cheap) classic M42 lenses.
In 2016, there were 762 murders in Chicago, the most by far anywhere in the United States -- more than the total of New York and Los Angeles combined. This year there have already been over 600 homicides. I was born and raised in Canada, where there are fewer murders in the entire country than Chicago has in one year.
Fujifilm has just announced the new Instax Square SQ10, a new hybrid instant camera that brings back the iconic square picture look popularized by Polaroid.
We know it's coming; Fuji's told us it's coming. The Fujifilm Instax SQUARE camera and SQUARE instant film has already made its teaser debut, but today, newly leaked photos give us our fist look at the new camera and its special square film.
Instant photography is alive and well, and if you need proof, look no further than Amazon's top selling items in Camera & Photo. For the second year in a row, Fujifilm's Instax products dominated the category over the Holiday shopping season.
With the proliferation of digital photography in today’s modern market, perfection has become the new normal. Photography is an art practiced through initial capture, modern shooters using their camera to anchor a moment in time with as many potential options as possible be it color, tone, exposure or even as technology marches on, focus and perspective.
It seems the retro design movement has finally begun to infiltrate something other than the mirrorless market. In a move that makes its Instax line of instant cameras look a lot more like the X-Series line, Fujifilm has just announced the retro-styled Instax Mini 90 seen above.
Here's an interesting fusion of analog camera technologies: Kevin over at the Hong Kong-based photo site FilMe figured out how to make his Rolleiflex twin-lens reflex camera shoot Fujifilm Instax instant photos.