panasonic

Quietly announced in Japan back in December, the lightly upgraded Panasonic Lumix G100D is coming to the United States with an estimated arrival of January 31.

On Monday, Panasonic announced its 100mm f/2.8 Macro lens for full-frame L-mount cameras with the tagline of "smallest full-frame macro lens." While that came with a stipulation of "with a focal length greater than 90mm," don't let that distract from how compact it is.

Panasonic announced the Lumix S 100mm f/2.8 Macro, the world's smallest and lightest full-frame macro lens with a focal length greater than 90mm.

Panasonic announced that it developed a new image recognition AI that has a new "classification algorithm" that is more accurate than conventional methods.

Following yesterday's coverage of Map Camera's best-selling lenses of 2023 roundup, the popular Japanese camera retailer has also published a breakdown of last year's 10 most popular new and used cameras.

Micro Four Thirds remains an excellent system for photo and video applications. Despite the relatively small image sensor size, Micro Four Thirds cameras like 2022's OM System OM-1 and Panasonic GH6 show that great things come in small packages. However, what about 2023? What new Micro Four Thirds cameras and lenses arrived this year?

Panasonic Connect Co., Ltd. and Panasonic Entertainment & Communication Co., Ltd. (PEAC) announced that they are reorganizing by consolidating the Professional AV business and Panasonic Visual Co., Ltd. Panasonic explains that this move is in response to the ever-growing video content creation market.

Panasonic Japan announced a minor hardware upgrade to the Lumix G100 Micro Four Thirds vlogging camera, adding a USB Type-C port and changing the camera's electronic viewfinder.

Nearly half of the people who have bought the Panasonic Lumix S5 II and S5 IIX are in their 20s and 30s, much younger than Panasonic expected ahead of the cameras launching early this year.

Panasonic will release a firmware update for the Lumix G9 II that will allow the camera to send Blackmagic RAW and ProRes RAW over HDMI to a compatible recorder.

Panasonic Japan has started a new service that lets photographers lease out camera kits that is an extension of the company's Tokyo-based rental service.

Panasonic will release a firmware update for the S5 II and S5 IIX on October 24 that adds two new features to the 96-megapixel high-resolution mode, including the ability to shoot at a maximum eight-seconds and the ability to shoot handheld.

This week, Panasonic Japan quietly listed a 2x teleconverter on its website as "new," which resulted in some reports that it had announced a new lens accessory without much fanfare. The teleconverter isn't actually new, but what it can do is.

Alongside the new Lumix G9 II Micro Four Thirds camera, the first G Series camera to sport phase-detect autofocus, Panasonic has announced refreshed versions of two of its most popular Micro Four Thirds zoom lenses: the 35-100mm f/2.8 and the 100-400mm f/4-6.3.

Panasonic has announced the long-awaited Panasonic Lumix G9 II, the first Micro Four Thirds camera in the Lumix G Series to feature phase-detect autofocus technology.

We don’t often extensively cover video gear here at PetaPixel, but we thought it might be helpful to cover some of the best hybrid cameras out there -- those cameras geared toward both photographers and videographers.

Sony and Panasonic are teasing new cameras that are slated for official announcement next week. Panasonic's appears to be a "G" series camera, while Sony is expected to announce a new CineAlta called the Burano.

Anyone waiting for Panasonic to bring its cameras into the world of 8K resolution may have to keep waiting. The company reportedly says the demand for 8K is simply “not enough” to justify an update.

Canon's grip on camera sales dominance continues as a new report shows Canon has nearly half of the camera market share all to itself and nearly double the share Sony commands.

Panasonic has added two more zoom lenses to its full-frame L-mount roadmap: a large aperture standard zoom and an ultra-telephoto zoom.

Panasonic has revealed that it is deepening the compatibility of its Lumix cameras with DJI's LiDAR focusing unit that pairs with the RS 3 Pro gimbal along with expanding its direct integration with features in the RS2, RSC 2, and RS 3.

The L Mount Alliance has acquired two new members: Samyang and Astrodesign. While the latter is likely less known to photography enthusiasts, Samyang is quite a well-known brand that has become relatively respected over the last few years.

It is practically Christmas in July with all the fantastic ongoing deals on photography gear. Photographers can save big bucks on equipment from Sony, Tamron, and Panasonic, plus there are savings available on other necessities like computers, software, and accessories.

Panasonic has announced an upcoming firmware update that will bring the GH6 Micro Four Thirds camera some new features, including the ability to output 4K at 120p and shoot 12-bit Blackmagic RAW.