V-Flat World, one of the more well-known companies that produces the large studio lighting modifiers known as v-flats, announced a series of "gobos" called Shadow Boards that mimic the look of sunlight through windows.
Fujifilm has come to dominate the medium format market and for good reason. Combining the ergonomic controls and autofocusing capabilities of its APS-C cameras with the colossal image quality from the 100-megapixel sensor has paid dividends for the company. Although Fujifilm also uses a 50-megapixel sensor, it's the latest sensors in the GFX 100 line of cameras that steal the show.
Fotodiox has announced the DLX Parabolic Focusing Softbox, a new hybrid softbox/reflector that provides photographers extensive control over the direction and quality of their light.
Nikon does not give many of its lenses a moniker; the Nikkor Z 58mm f/0.95 "Noct" was the only Z-mount lens to have an official title. That is until now: introducing the new Nikkor Z 135mm f/1.8 S "Plena".
Riverside is a browser-based virtual studio that makes recording and editing at the highest quality possible easily accessible. Its latest update builds on that premise and allows creators to quickly and easily turn podcasts into shareable clips.
Product photography is often considered one of the most complicated and challenging genres. Besides having the right lenses and props to decorate the shot, you'll need a variety of light shaping options to create the best looking photos. This is where the $399 Halumin H18 Soft Light brings something interesting to the table.
Broncolor has announced the new Satos power packs that use a unique dual-power system that can be equipped with conventional power supplies for studio use or with high-performance batteries for on-location use -- or a combination of both.
Profoto is expanding its software solutions with Assetflow, a new workflow management tool designed to support e-commerce studios and streamline collaboration through an entire creative process.
Loop lighting is a very common style of portrait lighting that is seen very often in portrait photography. In fact, if you’ve spent much time at all shooting in a studio, you’ve probably employed loop lighting without specifically trying to.
While there are a multitude of lightweight portable strobes, few are powerful enough to compete with the sun or have enough juice to double as a studio strobe. Those are exactly the problems Elinchrom looked to address with its FIVE system.
Photographer Vitor Schietti has created a new series of what he calls "impermanent sculptures" with miniature trees, or bonsai, as the subject with the goal of creating a visible "soul" of the plants.
Opening your own photo studio can be an incredibly large undertaking. There are many things to consider, the least of which is what pieces of gear you'll need. Having recently helped out a friend in setting up their first studio, I’d like to share a few ideas on what you may include.
National Geographic photographer Joel Sartore recently shared a hilarious story of how a chimpanzee took one look at his makeshift studio and destroyed it in seconds.
Food stylist and creative director Anna Keville Joyce provides a glimpse into the intricate world of fresh food art and shares her vast experience from her time working on a large number of film and photography projects worldwide.
Photographer Brad Wilson has been photographing animals set against a black backdrop for more than a decade. For him, it wasn't enough to take their picture -- he wanted to capture a portrait of an "authentic encounter."
In the two-plus decades I’ve been a photographer, finding the right light modifiers for the varied work that I did was a challenge. In the small community I lived in, my subject matter ranged from commercial photography to weddings and portraits. Each subject required its own type of lighting.
Drop Shots is a remote workplace solution that allows clients to take part in and collaborate on photo shoots virtually and in real-time via a low-latency view through the lens of the photographer's camera.
Profoto has announced that it has acquired StyleShoots, the makers of hardware and software solutions that completely eliminate the need for a camera crew and deliver finished e-commerce fashion photos through an automated, robotic photo studio.
When it comes to photography, depth refers to the balance of what is in and out of focus. The right depth creates a sense of space and helps draw the viewer in, and adding depth to your product photography will help the product pop.
A photographer in Florida has fulfilled her dream and has launched a photo studio with one specific purpose: to capture macro shots of customers' eyes.
One of the hardest things I experienced as a beginner was not knowing how to create a simple lighting setup. I’d always imagined elaborate lighting setups of three to six lights or more, and it’s why I began to shy away from working in a studio.
When it comes to headshots, there is perhaps no better source of information and guidance than the man who has made an empire out of the practice. In this five minute video on the, Peter Hurley quickly breaks down his favorite tips to light the perfect headshot.
Diffused and soft light are often used interchangeably among photographers. Indeed, to an untrained eye, the two can sometimes appear to be the same. Furthermore, modifiers such as softboxes that give both soft and diffused light make it hard to spot the difference. Nonetheless, diffused light is not necessarily soft, and soft light is not necessarily diffused.
Crazy. Ambitious. Innovative. While those may not be the first three words that come to mind when you hear about the iPhone 12 Pro Max and Profoto Pro-11, they are precisely what I think this pairing comes down to.
I'm photographer Jay P. Morgan from The Slanted Lens, and in this article and 10-minute video, we’re going to talk about my favorite lighting when it comes to lighting any kind of product: top back light.
Well-known portrait photographer and YouTuber Manny Ortiz made this 5.5-minute video in which he shares his go-to beauty lighting setup that guarantees stunning and flattering studio portraits time and time again.
When starting out in photography, you are bombarded with terms, definitions, and a whole new universe of things you must know as a photographer. Sometimes the definitions are confusing at best, seemingly conflicting at worst. When it comes to lighting, there's a big list of terms and jargon that you need to know. Here are some of the common ones with simple definitions and explanations.
This tutorial explains how to dramatically light a hair product group -- or any other health and beauty product -- using entry-level gear and a home studio. The accessible and repeatable workflow delivers vibrant and punchy images that are catalog-ready.
Taking photos of white subjects on white backgrounds or black subjects on black backgrounds is a skill that requires photographers to skillfully bend light in various ways. Photographer Zach Sutton has shared tips on what works best in each scenario.
What even is a ‘studio shooter’ today? Years ago it was a little easier to define, but due to us having tons of heavy, cumbersome lighting and cameras, we were all pretty grounded in the actual home-base of a studio. Today though, the vast majority of my own jobs are not shot in my own space. I shoot wherever I’m needed and whether that be in a home, an office, hair salon or even another hired studio, I’m always on the move.