Fujifilm took to YouTube to make a few announcements today, with the most notable being the announcement of an upcoming X-Summit. Slated for February 20 in Tokyo, it's poised to drop just days before the country's largest photography trade show.
I’m not just a camera history nerd, I’m also a huge fan of weird things in general. Weird and unique technology is especially fascinating, and I’m sure many readers here share the same sentiment.
The World Press Photo Foundation, which operates the annual World Press Photo Contest, has entered into a "strategic partnership" with Fujifilm.
The last year was huge for the camera industry and saw a swath of new products from just about every manufacturer in support of basically every mount. But narrowing the focus, The PetaPixel Podcast team grades the 2023 performance of every camera maker.
Following yesterday's coverage of Map Camera's best-selling lenses of 2023 roundup, the popular Japanese camera retailer has also published a breakdown of last year's 10 most popular new and used cameras.
Map Camera, one of the largest photography retailers in Japan, has published its list of the 10 best-selling lenses of 2023 and the results are somewhat surprising.
In 2023, Fujifilm's X Series saw little love, with a single new camera and lens being added to the mix. The medium-format GFX System grew by one camera and three lenses this year.
Instax already constitutes a majority of Fujifilm's imaging business revenue but the company plans to push emphasis on its instant film it even more. It wants to see sales increase to $1.04 billion, or 15% year-over-year growth, by fiscal year's end.
Sirui has announced its new budget-friendly trio of autofocus f/1.2 prime lenses for APS-C systems. The new Sniper Series 23mm, 33mm, and 56mm prime lenses are available for $299 each or $849 for the whole set.
You can get some really good deals on camera equipment right now from OM System, Fujifilm, and Canon not to mention Apple, Shure, and Profoto.
Fujifilm has suspended the sales of two of its top-selling cameras in Japan.
This week on The PetaPixel Podcast, the team is joined by camera expert Jim Kasson who explains what he found in testing the new medium format Fujifilm GFX100 II and why it matters.
Last month, Fujifilm held one of its X Summit events, using the occasion to launch the Fujifilm GFX100 II. The new flagship medium-format camera has attracted significant attention, and with good reason. However, the camera is enigmatic regarding high-speed shooting performance and dynamic range.
Merriam-Webster defines “retro” as “fashionably nostalgic or old-fashioned.” With the rise in popularity of shooting on film over the past few years and the extraordinary success of instant cameras among the general populace, I think it is fair to say that retro cameras are likewise lusted after by many.
Fujifilm has announced the Instax Pal, a palm-sized digital camera that has a design that's decidedly action camera-esque, but it only shoots photos that are either meant to be sent to a smartphone or microSD card and are intended to be printed on an Instax Link series printer.
Over two years after appearing in a Fujifilm GFX System lens roadmap, the Fujinon GF 55mm f/1.7 R WR lens is finally coming.
At today's X Summit in Stockholm, Sweden, Fujifilm has announced the GFX100 II. It is its new flagship medium-format mirrorless camera with better AF, faster shooting, and 8K video.
Fujifilm has unveiled an updated lens development roadmap for the GFX System with two exciting additions alongside the new GF 55mm f/1.7 R WR, GF 30mm f/5.6 T/S, and GF 110mm f/5.6 T/S Macro lenses for GFX cameras. Fujifilm also announced its new flagship camera, the GFX100 II today.
The GFX System's highly anticipated pair of tilt-shift lenses are due to arrive in stores this autumn.
We don’t often extensively cover video gear here at PetaPixel, but we thought it might be helpful to cover some of the best hybrid cameras out there -- those cameras geared toward both photographers and videographers.
Fujifilm is investing 4.5 billion yen (about $30 million) into its Ashigara Site at the Kanagawa Factory in Japan in order to boost its Instax film production capacity by 20%.
Canon's grip on camera sales dominance continues as a new report shows Canon has nearly half of the camera market share all to itself and nearly double the share Sony commands.
The compact camera, also known colloquially as the point-and-shoot camera, has been a staple of the photography world for over a century. Perhaps the first mass-market compact camera was introduced in 1900 by Eastman Kodak, costing a mere one dollar (about $36 today).
The Viltrox 27mm f/1.2 Pro Autofocus lens for Fujifilm X-mount is now available. Touted as a "masterpiece of optical engineering," it is also remarkably affordable at $545.
Viltrox stepped up to the plate last year and delivered its first pro-level lens in the form of the AF 75mm f/1.2, which is a devastatingly good lens. It has followed that with the 27mm f/1.2 that has a tempting price of just $545.
One of the reasons Fujifilm digital cameras are so popular among photographers is because the company offers simulations that mimic the look of classic analog films. Now, the company is giving you a way to show off your favorites: embroidered patches.
While attending the CP+ 2023 show in Yokohama earlier this year, I met with representatives of Fujifilm and had a chance to ask them about the reasons behind some camera features, the details of a recent firmware update, specifics about some of their future plans, and some more philosophical questions about 8K video and whether there’s still a place for “entry-level” models in the industry these days.
A 12mm full-frame equivalent lens isn't my idea of a versatile do-everything piece of kit, but Fujifilm really needs something like this to supplement the very expensive -- and heavy -- XR 8-16mm f/2.8 zoom. That is a great lens, but it's beyond many people's needs and budgets. Enter the Fujifilm 8mm f/3.5 prime.
Ulanzi has announced a camera cooling fan that operates with its own internal battery and suctions to the back of Sony, Canon, and Fujifilm camera bodies to help keep them cool during video recording or live streaming.
Yongnuo has announced a new and affordable YN50mm f/1.8X DSM Pro lens for Fujifilm X-mount. In addition to supporting autofocus, the lens integrates a small OLED display, similar to what Viltrox used on its recent 16mm f/1.8 lens.