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A portrait of a woman in front of a piece of cardboard with holes in it.

How to Recycle Cardboard Into a Creative Photography Backdrop

It's no secret that most photography equipment is expensive and typically highly specialized. But that doesn't always need to be the case. In the above video from Adorama, photographer Gavin Hoey walks viewers through how to create studio portraits using a simple sheet of cardboard and some studio lights.

Tips for Studio Photography, Using the Sony a7R IV

The Sony Alpha a7R IV released in July of 2019 as the successor to the popular a7R III. While the early Sony mirrorless cameras had a limited lens selection, by the time the a7R IV came out, the lens selection had blossomed. Nowadays, there’s a lens for every purpose from manufacturers like Sony, Tamron, Sigma, Samyang, and Tokina.

Win a Sony a7 IV Camera Worth $2,500

Want to win one of the most popular mirrorless cameras on the market? PetaPixel is partnering with the camera and electronics superstore Adorama to give away a Sony a7 IV worth $2,500.

The Best Places to Buy Used Cameras and Lenses in 2024

Ever since I became a photographer, most of the cameras and lenses I have purchased have been used. Most cameras and lenses only come with one-year warranties (though there are exceptions), and since some used gear sellers offer 6-month warranties, that extra half-year is often not worth the difference (to me). And, of course, some items -- like vintage or discontinued cameras and lenses -- are only available used.

Photo book on a desk

The Best Photo Book Services in 2024

Over the last fifteen years, physical photography has become a rarity, even a luxury, for the everyday citizen. Modern cell phones have provided average folks with all the camera power they could ever need. Social media has rendered the storage and sharing of visual memories a strictly online affair. As with most recent innovations, the price for increased accessibility has been paid for in tangibility. What was once common has become quaint, what was universal is now bespoke.

The Best Online Photo Printing Services in 2024

Thanks to the smartphone camera, we can capture any memory we choose, at any time, but they’re more vulnerable -- and temporary -- than ever, but they all feel more temporary than ever. This is the modern paradox.

Where to Sell Your Used Camera Gear

Well, you finally did it. After months of thinking about it, pining over the pictures and recommendations of others on social media, and constantly inflating your budget, someone’s got a new camera. But after spending all that time thinking about your new purchase, you neglected to put any serious thought into what to do with your used camera gear. So where do you start?.

Canon 5DS and 5DS R See Massive Closeout Discount

Perhaps lending credence to reports of an 80+ megapixel high-resolution RF-mount mirrorless coming in 2021, the Canon 5DS and 5DS R are on closeout. Normally $3,499, the 5DS is available for $1,299, which is a 63% discount. The 5DS R is also listed for closeout at $1,499, nearly 65% off.

Nikon Has Finally Discontinued the F6, Its Last Film SLR: Report

After 16 years in production, Nikon has reportedly discontinued the much-beloved Nikon F6: the last flagship film SLR it ever made before transitioning to digital. The company also reportedly discontinued the Nikon D5 DSLR, the SB-300 flash, and a couple of older lenses.

Adorama Founder Mendel Mendlowits Has Passed Away

Mendel Mendlowits, the photo industry icon who founded the well-known camera retailer Adorama, passed away on April 8th at the age of 76. His infectious optimism and curiosity—on full display in the photo above (left) with photographer Bill Eppridge (right)—will be sorely missed.

2 Lights, 1 Easy Setup

Shooting with continuous lights can be the easiest thing in the world. Why? Because you can see exactly what the light is doing, where it’s placed, its intensity, and how it’s affecting your subject. In a way, I like to think of shooting with constant lights as a baby step to off-camera flash photography. They help you start to see how manipulating lights forms the image you’re creating, without the added element of calculating the flash burst with the ambient light exposure.

5 Primary Light Patterns and Their Purposes

In this 8.5-minute video, we’ll explain the 5 primary key light patterns and the ‘why’ or purpose behind each of them. It's all about “key” or main light positions and namely, understanding the why or purpose behind each one of these 5 primary lighting patterns.

Adorama Launches Monthly Instagram Photo Challenge

In 2016, AdoramaTV aired a reality TV show called Top Photographer in which 5 photographers competed over 5 episodes to be named the best photographer. Adorama just announced a new Top Photographer series, but this one is a monthly photo challenge that anyone can enter on Instagram.

Focusing the Lens on a Clean Drinking Water Project in Kenya

In 2018, the NYC camera superstore Adorama sponsored 8 water tanks in collaboration with the non-profit Ubuntu Life to bring easier access to clean water to the Maasai tribe of Kenya. Photographer, Sony ambassador, and travel guide Erin Sullivan visited the country to capture the human stories of the effort and to discuss ethical travel photography.